Comments on: Testing Your Marketing: When Is As Important As What http://persuasiontheory.com/testing-your-marketing-when-is-as-important-as-what/ Persuasion Strategies For Business, Marketing, Life - Human Behavior For Fun & Profit Mon, 28 Nov 2011 01:49:34 +0000 hourly 1 By: Brenthttp://persuasiontheory.com/testing-your-marketing-when-is-as-important-as-what/#comment-67 Brent Tue, 15 Feb 2011 03:54:50 +0000 http://persuasiontheory.com/?p=143#comment-67 Different things work for different people. Also, time of day and week are important as well. Trying to target people based on what's happening in the world today can occasionally be difficult at times as well, as sometimes recipients don't receive messages until days later when things may not be as relevant. It's all a matter of testing. Different things work for different people. Also, time of day and week are important as well. Trying to target people based on what’s happening in the world today can occasionally be difficult at times as well, as sometimes recipients don’t receive messages until days later when things may not be as relevant. It’s all a matter of testing.

]]> By: Mark Brimmhttp://persuasiontheory.com/testing-your-marketing-when-is-as-important-as-what/#comment-27 Mark Brimm Tue, 20 Jul 2010 00:16:14 +0000 http://persuasiontheory.com/?p=143#comment-27 Couldnt agree more. Testing is crucial. Without it youre flying blind. Couldnt agree more. Testing is crucial. Without it youre flying blind.

]]> By: Foxhttp://persuasiontheory.com/testing-your-marketing-when-is-as-important-as-what/#comment-8 Fox Tue, 23 Mar 2010 18:59:29 +0000 http://persuasiontheory.com/?p=143#comment-8 Brian, That's a great difference in response. You also have the time variable mixed in because they were a year apart from each other. However, that email was probably a huge factor.While I deeply enjoy the psychological and persuasive aspects of marketing, effective marketing is math. It's not easy. In my opinion, if you're not testing you're guessing and risking a lot of time an money. Brian,
That’s a great difference in response. You also have the time variable mixed in because they were a year apart from each other. However, that email was probably a huge factor.

While I deeply enjoy the psychological and persuasive aspects of marketing, effective marketing is math. It’s not easy. In my opinion, if you’re not testing you’re guessing and risking a lot of time an money.

]]> By: Brianhttp://persuasiontheory.com/testing-your-marketing-when-is-as-important-as-what/#comment-7 Brian Tue, 23 Mar 2010 17:54:35 +0000 http://persuasiontheory.com/?p=143#comment-7 Where I work we dont scientifically test but we do change things up, note the differences then stick with what works. Example, one year we surveyed customer and had about 900 respondants. The next year we lead with a personalized email to each customer telling them the survey was coming and asking if theyd spend a few moments to take it. Survey response was over 1400, an increase of more than 55%. That was a great return for an extra hour of our time. There were several principles of influence at work in the pre-contact email and we seek to employ all of them as much as we can now. Where I work we dont scientifically test but we do change things up, note the differences then stick with what works. Example, one year we surveyed customer and had about 900 respondants. The next year we lead with a personalized email to each customer telling them the survey was coming and asking if theyd spend a few moments to take it. Survey response was over 1400, an increase of more than 55%. That was a great return for an extra hour of our time. There were several principles of influence at work in the pre-contact email and we seek to employ all of them as much as we can now.

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