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Propaganda and Covert Persuasion

If you persuade the masses or individuals, one of the most important people that made what we do possible was Edward Bernays. He wrote one of my favorite books, “Propaganda.” Edward was the nephew of Sigmund Freud and was the first to bring many of the psychological theories he came up with for marketing and [...]

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Powerful Persuasion With Just A Couple Little Words

Most people never give thought about what words fly out of their mouth. It comes straight from an unconscious reaction and completely exposes their internal representation of the world…their true feelings and opinions. Here are three words that can enhance or destroy your persuasion ability. And, when you hear them from others you’ll have greater [...]

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It’s Just Like When You Really Want To Persuade Someone

Using a metaphor is one of the best ways to really drive home your message. It’s like greasing the path for your ideas so they slide into your customer more easily and without resistance. I’m constantly working on my storytelling. It’s an area any persuader should begin mastering. However, not all metaphors need to be [...]

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