Free Workbook: Friction Free Sales and Marketing
Persuasion Strategies For Business, Marketing, Life - Human Behavior For Fun & Profit
The Exponential Growth Calculator is a spreadsheet to calculate the impact to your bottom line from small changes in your business. To summarize, there are only 3 ways to increase revenue in your business. They are:
1. Sell to more new customers.
2. Sell more to each customer.
3. Get more repeat sales from existing customers.
This spreadsheet calculates the changes you want to make in each area.
I was talking with a client about a current mailing they were running. They told me that letter B was converting at a better rates than letter C. When I asked how they ran the test I was baffled at the response. I thought this was common knowledge. Ultimately, it became a lesson in market [...]
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