I was talking with a client about a current mailing they were running. They told me that letter B was converting at a better rates than letter C. When I asked how they ran the test I was baffled at the response. I thought this was common knowledge. Ultimately, it became a lesson in market [...]
If you persuade the masses or individuals, one of the most important people that made what we do possible was Edward Bernays. He wrote one of my favorite books, “Propaganda.”
Edward was the nephew of Sigmund Freud and was the first to bring many of the psychological theories he came up with for marketing and selling.
Here [...]
When you’re selling something have you considered the impact your pricing plays in they buyer’s mind?
Price is a fine line to dance across and it hit me (again) the other day when I was filling up my car with gas. I was a little taken back when I saw the prices for gas. The options [...]
