How often do you think about the questions you use in your sales process? Do you spend any time crafting questions that drive your buyer to make up their own mind and buy from you?
When you ask the right questions, you control the conversation. Questions allow you control the direction of their thoughts. Do you [...]
I’m sitting in front of the Apple store in our mall stealing their wifi on my iPhone. As I’m sitting here I’m thinking about their PC vs. Mac commercials and how successful they’ve been despite the fact they’re talking negatively about their competition and about their potential customer.
In these commercials, Apple is portrayed as the [...]
If you persuade the masses or individuals, one of the most important people that made what we do possible was Edward Bernays. He wrote one of my favorite books, “Propaganda.”
Edward was the nephew of Sigmund Freud and was the first to bring many of the psychological theories he came up with for marketing and selling.
Here [...]
