PersuasionTheory.com » Covert Hypnosis http://persuasiontheory.com Covert Persuasion Techniques,Metaphor,Social Influence Skills,NLP,Psychology of Persuasion,Sales,Marketing Fri, 13 Aug 2010 04:23:08 +0000 en hourly 1 Propaganda and Covert Persuasion http://persuasiontheory.com/46/propaganda-covert-persuasion http://persuasiontheory.com/46/propaganda-covert-persuasion#comments Wed, 09 Sep 2009 20:45:22 +0000 Fox http://persuasiontheory.com/?p=46 If you persuade the masses or individuals, one of the most important people that made what we do possible was Edward Bernays. He wrote one of my favorite books, “Propaganda.”

Edward was the nephew of Sigmund Freud and was the first to bring many of the psychological theories he came up with for marketing and selling.

Here are a couple of videos on Bernays and what he pioneered. I highly recommend spending the 10 minutes for each video and picking up a copy of his book, it’s a quick and easy read.

Part 1

Part 2

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