Only 665 words in this post. Enjoy.
I was talking with a client about a current mailing they were running. They told me that letter B was converting at a better rates than letter C. When I asked how they ran the test I was baffled at the response. I thought this was common knowledge. Ultimately, it became a lesson in market ...
Only 324 words in this post. Enjoy.
I'm sitting in front of the Apple store in our mall stealing their wifi on my iPhone. As I'm sitting here I'm thinking about their PC vs. Mac commercials and how successful they've been despite the fact they're talking negatively about their competition and about their potential customer. In these commercials, Apple is portrayed as the ...
Only 669 words in this post. Enjoy.
Most people never give thought about what words fly out of their mouth. It comes straight from an unconscious reaction and completely exposes their internal representation of the world...their true feelings and opinions. Here are three words that can enhance or destroy your persuasion ability. And, when you hear them from others you'll have greater insight ...
