Free Workbook: Friction Free Sales and Marketing
Persuasion Strategies For Business, Marketing, Life - Human Behavior For Fun & Profit
Reactance is experienced when you feel like you’re being pushed into buying. It’s a reaction evolved from the sales process. As the pressure builds and you begin requiring commitments from your customer, they begin to pull away. Something inside causes your customer to jerk away, disagree with you, raise objections, or stop reading your sales letter.
Most marketing and sales training concentrate on ways to make the product and service you’re selling more appealing. They give you ways to build your message up so your customers drool with excitement. However, they don’t address the underlying resistance customers have when approaching their buying decisions. We all have some sort of resistance when [...]
When I was younger I ran a car and truck club for a group of guys with lowered trucks and cars. Yes, this was around when Hammer Pants were cool so it was a while ago. However, we loved our trucks and took great pride in customizing them with beautiful paint, solid (loud) sound systems, [...]
Today is Veteran’s Day. Despite what you see advertised, Veterans Day is more than a reason for every retail store to hold a sale. It’s the day we remember and celebrate the people that serve our country’s military. Most people won’t notice today’s meaning and will simply become irritated because they can’t get their mail. [...]
I was talking with a client about a current mailing they were running. They told me that letter B was converting at a better rates than letter C. When I asked how they ran the test I was baffled at the response. I thought this was common knowledge. Ultimately, it became a lesson in market [...]
I was talking with my good friend Dave yesterday. Dave is a great sales person and an impressive persuader. In his business he sells very small parcels of real estate. They’re about 3.5 feet by 8 feet in size. It’s a small parcel but is landscaped with beautiful green grass. He also sells unique and [...]
Get Your Free Workbook
Enter your email address below to get Free Instant Access to the most comprehensive guide available on how to sell more by reducing or eliminating resistance in your sales & marketing funnel.
No Spam. Ever. We Promise.
