When you’re selling something have you considered the impact your pricing plays in they buyer’s mind?
Price is a fine line to dance across and it hit me (again) the other day when I was filling up my car with gas. I was a little taken back when I saw the prices for gas. The options [...]
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Most people never give thought about what words fly out of their mouth. It comes straight from an unconscious reaction and completely exposes their internal representation of the world…their true feelings and opinions.
Here are three words that can enhance or destroy your persuasion ability. And, when you hear them from others you’ll have greater insight [...]
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Using a metaphor is one of the best ways to really drive home your message. It’s like greasing the path for your ideas so they slide into your customer more easily and without resistance.
I’m constantly working on my storytelling. It’s an area any persuader should begin mastering. However, not all metaphors need to be long [...]
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Persuasion is a beautiful art. It’s one of those things that not everyone can do well. And, those that do it well often do it by accident. It’s an elegant dance that can be learned when you break the individual pieces down and analyze them.
When you think of persuasion, influencing or selling, [...]
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