Free Workbook: Friction Free Sales and Marketing
Persuasion Strategies For Business, Marketing, Life - Human Behavior For Fun & Profit
Without an effective marketing strategy you will allow your marketing decisions to be made by whim. You’ll miss opportunities and could become blinded by ego driven marketing. The following posts will give your marketing strategy a laser sharp focus.
If you’re new to building a marketing strategy these articles will help you immensely. These marketing techniques involve strategies for building your business and getting results. They’re not about “getting your name out there.” Marketing should be about four things:
Throughout these articles you’ll find your marketing strategy is not only about acquiring new customers but retaining existing customers. The marketing techniques you’ll find useful will depend on where your are with your marketing strategy and the decisions you need to make.
These articles will involve practical marketing techniques for you to implement in the following areas:
Read around. If you don’t see something you’re looking for, just contact me with your questions and I’ll do what I can to help.
Image Credit Giles Douglas.
Email marketing is one of those touchy subjects. Some love it. Others fear it or don’t understand it. Some recent conversations on Twitter say it’s dying or (fill in with new technology of the day) is an email killer (this conversation has been going on for over the last year). When I hear these statements I know this means email marketing will be around for a while.
While building and maintaining an email list can involve a little work, the rewards are well worth…
I was talking with a client about a current mailing they were running. They told me that letter B was converting at a better rates than letter C. When I asked how they ran the test I was baffled at the response. I thought this was common knowledge. Ultimately, it became a lesson in market [...]
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