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	<title>PersuasionTheory.com</title>
	<link>http://persuasiontheory.com</link>
	<description>Covert Persuasion Techniques,Metaphor,Social Influence Skills,NLP,Psychology of Persuasion,Sales,Marketing</description>
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		<title>Testing Your Marketing: When Is As Important As What</title>
		<description><![CDATA[I was talking with a client about a current mailing they were running. They told me that letter B was converting at a better rates than letter C. When I asked how they ran the test I was baffled at the response. I thought this was common knowledge. Ultimately, it became a lesson in market [...]]]></description>
		<link>http://persuasiontheory.com/143/testing-your-marketing-when-is-as-important-as-what</link>
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		<title>Are You Dying To Make More Sales?</title>
		<description><![CDATA[I was talking with my good friend Dave yesterday. Dave is a great sales person and an impressive persuader. In his business he sells very small parcels of real estate. They’re about 3.5 feet by 8 feet in size. It’s a small parcel but is landscaped with beautiful green grass. He also sells unique and [...]]]></description>
		<link>http://persuasiontheory.com/97/dying-sales</link>
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		<title>Important Questions To Ask When Selling</title>
		<description><![CDATA[How often do you think about the questions you use in your sales process? Do you spend any time crafting questions that drive your buyer to make up their own mind and buy from you? When you ask the right questions, you control the conversation. Questions allow you control the direction of their thoughts. Do [...]]]></description>
		<link>http://persuasiontheory.com/79/important-questions-selling</link>
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		<title>When Is It Okay To Attack Your Competition?</title>
		<description><![CDATA[I&#8217;m sitting in front of the Apple store in our mall stealing their wifi on my iPhone. As I&#8217;m sitting here I&#8217;m thinking about their PC vs. Mac commercials and how successful they&#8217;ve been despite the fact they&#8217;re talking negatively about their competition and about their potential customer. In these commercials, Apple is portrayed as [...]]]></description>
		<link>http://persuasiontheory.com/73/is-it-okay-to-attack-competition</link>
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		<title>Propaganda and Covert Persuasion</title>
		<description><![CDATA[If you persuade the masses or individuals, one of the most important people that made what we do possible was Edward Bernays. He wrote one of my favorite books, “Propaganda.” Edward was the nephew of Sigmund Freud and was the first to bring many of the psychological theories he came up with for marketing and [...]]]></description>
		<link>http://persuasiontheory.com/46/propaganda-covert-persuasion</link>
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		<title>Persuasive Power Of Price</title>
		<description><![CDATA[When you’re selling something have you considered the impact your pricing plays in they buyer’s mind? Price is a fine line to dance across and it hit me (again) the other day when I was filling up my car with gas. I was a little taken back when I saw the prices for gas. The [...]]]></description>
		<link>http://persuasiontheory.com/36/persuasive-power-price</link>
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		<title>Powerful Persuasion With Just A Couple Little Words</title>
		<description><![CDATA[Most people never give thought about what words fly out of their mouth. It comes straight from an unconscious reaction and completely exposes their internal representation of the world&#8230;their true feelings and opinions. Here are three words that can enhance or destroy your persuasion ability. And, when you hear them from others you&#8217;ll have greater [...]]]></description>
		<link>http://persuasiontheory.com/10/powerful-persuasion-with-just-a-couple-little-words</link>
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		<title>It’s Just Like When You Really Want To Persuade Someone</title>
		<description><![CDATA[Using a metaphor is one of the best ways to really drive home your message. It&#8217;s like greasing the path for your ideas so they slide into your customer more easily and without resistance. I&#8217;m constantly working on my storytelling. It&#8217;s an area any persuader should begin mastering. However, not all metaphors need to be [...]]]></description>
		<link>http://persuasiontheory.com/6/its-just-like-when-you-really-want-to-persuade-someone</link>
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		<title>Persuasion Is A Beautiful Art</title>
		<description><![CDATA[Persuasion is a beautiful art. It&#8217;s one of those things that not everyone can do well. And, those that do it well often do it by accident. It&#8217;s an elegant dance that can be learned when you break the individual pieces down and analyze them. When you think of persuasion, influencing or selling, you probably [...]]]></description>
		<link>http://persuasiontheory.com/3/persuasion-is-a-beautiful-art</link>
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