How often do you think about the questions you use in your sales process? Do you spend any time crafting questions that drive your buyer to make up their own mind and buy from you?
When you ask the right questions, you control the conversation. Questions allow you control the direction of their thoughts. Do you [...]
I’m sitting in front of the Apple store in our mall stealing their wifi on my iPhone. As I’m sitting here I’m thinking about their PC vs. Mac commercials and how successful they’ve been despite the fact they’re talking negatively about their competition and about their potential customer.
In these commercials, Apple is portrayed as the [...]
