I was talking with my good friend Dave yesterday. Dave is a great sales person and an impressive persuader. In his business he sells very small parcels of real estate. They’re about 3.5 feet by 8 feet in size. It’s a small parcel but is landscaped with beautiful green grass. He also sells unique and [...]
When you’re selling something have you considered the impact your pricing plays in they buyer’s mind?
Price is a fine line to dance across and it hit me (again) the other day when I was filling up my car with gas. I was a little taken back when I saw the prices for gas. The options [...]
Persuasion is a beautiful art. It’s one of those things that not everyone can do well. And, those that do it well often do it by accident. It’s an elegant dance that can be learned when you break the individual pieces down and analyze them.
When you think of persuasion, influencing or selling, [...]
