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If you persuade the masses or individuals, one of the most important people that made what we do possible was Edward Bernays. He wrote one of my favorite books, “Propaganda.” Edward was the nephew of Sigmund Freud and was the first to bring many of the psychological theories he came up with for marketing ...
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When you’re selling something have you considered the impact your pricing plays in they buyer’s mind? Price is a fine line to dance across and it hit me (again) the other day when I was filling up my car with gas. I was a little taken back when I saw the prices for gas. The options ...
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Most people never give thought about what words fly out of their mouth. It comes straight from an unconscious reaction and completely exposes their internal representation of the world...their true feelings and opinions. Here are three words that can enhance or destroy your persuasion ability. And, when you hear them from others you'll have greater insight ...
