Free Workbook: Friction Free Sales and Marketing
Persuasion Strategies For Business, Marketing, Life - Human Behavior For Fun & Profit
It’s finally ready. And it’s free.
What started out as an simple eBook on dealing with sales resistance turned into a 77 page Workbook with dozens of exercises and examples to help you blast through the three types of psychological resistance torturing your customer’s mind.
The three types of resistance are: Reactance, Skepticism and Inertia. Each type has a different cause. Each type has multiple ways of being dealt with.
The Exponential Growth Calculator is a spreadsheet to calculate the impact to your bottom line from small changes in your business. To summarize, there are only 3 ways to increase revenue in your business. They are:
1. Sell to more new customers.
2. Sell more to each customer.
3. Get more repeat sales from existing customers.
This spreadsheet calculates the changes you want to make in each area.
Email marketing is one of those touchy subjects. Some love it. Others fear it or don’t understand it. Some recent conversations on Twitter say it’s dying or (fill in with new technology of the day) is an email killer (this conversation has been going on for over the last year). When I hear these statements I know this means email marketing will be around for a while.
While building and maintaining an email list can involve a little work, the rewards are well worth…
Big doors swing on small hinges. When you understand these three principles you’ll realize you’ve only cracked open a very large door and have left a large amount of revenue sitting outside.
You want to increase revenue without increasing your expenses. There are many tips and tricks you can find online. However, they ultimately fall into one of these three categories. And, as you read through them, you’ll find multiple ways to increase revenue in your business.
Inertia is your most challenging form of resistance. It isn’t about you, your offer, or the sales process.
Inertia is rooted in your buyer and stems from his life experience.
It can be his past failures and disappointments replaying over and over in his mind. It can be his belief he already owns/knows what you’re selling. Either way, this stops him from
Skepticism is the type of resistance you’re probably most familiar with. It’s what most training in marketing or sales teaches you to deal with. Many of the techniques below may seem familiar. With that said, understand these work best with a unique type of resistance. You need to understand where your customer is coming from to make sure you hit all areas that work best with him.
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